A brand is so much more than a simple logo or a tagline it is how a customer or potential customer views a business, product or service. Creating and managing effective, long-lasting brands is one of the many strengths of SoftKodes.
We take a planned approach to branding. Through a detailed process of research and analysis, we go deep into each project in order to understand what a brand needs to act like, feel like and stand for. Returning with insights we resolve strategic solutions that ensure the work we produce is built around a meaningful concept with the end user firmly in mind.
From small start-ups to global enterprises, the brands we have created are applied across a wide range of on and offline channels. Knowledge and experience across these platforms, as well as a thought out approach to regulating brand application, means our clients have the advice needed to achieve unity, stability and increased brand honesty.